T-shirt effect

Creator: primark

Platform: ig

Tags: 3d animation branded fashion instagram object plane tracking primark retail target tracking wings

Created by Primark, the T-shirt effect AR filter offers a unique way to engage with clothing by adding virtual animations. Primark Stores Limited, an Irish fast fashion retailer with international operations, brings this innovative experience to enhance how you interact with their products. The AR effect allows you to complete your look in 3D space, making it an exciting and interactive addition to your fashion exploration.

Try it yourself