Play for Good

Creator: hsbc_sg

Platform: ig

Tags: 3d animation branded finance hsbc_sg instagram object plane tracking services text

Play for Good is an AR effect introduced by HSBC Bank Middle East Limited, the largest and most widespread international bank in the Middle East. This AR filter is designed to promote their services and allow users to take part in a special contest. By trying out this effect, users can both support a good cause and experience an entertaining AR experience. The filter is a great way to engage with the brand and have some fun at the same time.