NYX

Creator: NYX

Platform: snap

Tags: animation beauty branded face mask frame game interactive logo make-up makeup neon nyx plane tracking score snapchat

In 2022, NYX partnered with Snapchat for their ‘Super’ Spring Drop, offering users a Virtual Try-On experience, AR immersion, and gamification through an interactive AR Lens. The campaign featured vibrant colors, energetic hydro-looks, and engaging games while introducing NYX’s new hydrating product line. The initiative revitalized user engagement and product awareness in an innovative and fun manner.