New Balance

Platform: snap

Tags: animation background branded fashion new balance segmentation snapchat target tracking

New Balance partnered with Snapchat to showcase their joint venture with NBA player Kawhi Leonard through an innovative AR Lens. This campaign introduced a Shoppable AR Lens for virtual sneaker try-ons and utilized Snap Ads to drive user engagement. By targeting specific interests and employing goal-based bidding, the aim was to connect with potential customers and boost sales for their distinct collection.