NESCAFÉ

Platform: snap

Tags: ad animation branded cafe coffee electronics household logo nescafe snapchat text worldar

NESCAFÉ® Dolce Gusto® partnered with Snapchat to introduce an interactive AR lens, providing users with a virtual in-store experience from the comfort of their homes. The AR lens allowed users to create their personalized 'coffee corner' and select their preferred Genio S Plus coffee machine, facilitating seamless online purchasing. This innovative use of AR technology redefined the online shopping experience and bridged the gap between physical and virtual retail spaces.