Milka

Creator: Milka

Platform: snap

Tags: animation branded busterwood busterwood_studio game interactive milka plane tracking prodcut score snapchat

Milka, a renowned chocolate brand in France, strategically capitalized on the Easter season, a crucial period marked by intense competition. Collaborating with AR studio Busterwood and media agency KR Wavemaker, Milka orchestrated a diverse campaign encompassing Snap Ads, Commercials, and AR experiences like Face & World AR Lenses. Their innovative approach aimed to captivate the 18-50-year-old demographic on Snapchat through an imaginative AR virtual egg hunt, effectively embedding Milka in the Easter festivities and solidifying its presence amidst competitors.