MICHAELS

Creator: Michaels x LaParis Phillips of Brooklyn Blooms

Platform: ig

Tags: 3d accessories beauty branded face mask flower flowers haircare instagram michaels x laparis phillips of brooklyn blooms nature object segmentation triggerxr wreath

Discover the magic of spring with the Bloom AR filter, created in collaboration between R/GA, Michaels, and LaParis Phillips of Brooklyn Blooms. Originally a physical floral installation to celebrate the season, the project was adapted into an AR filter by Trigger when faced with pandemic restrictions. Users can now enjoy a virtual garden of 3D flowers simply by smiling, bringing the beauty of spring to life both in-store and online. Immerse yourself in the artistry of Brooklyn Blooms and Trigger's digital expertise with this delightful AR experience.