Kapten & Son

Platform: snap

Tags: 3d animation branded frame interactive kapten & son object rain retail segmentatiton snapchat text

Kapten & Son, a leading European lifestyle apparel brand founded by three University of Münster students in 2014, utilized Snapchat’s AR Lens during Black Week 2021 to target a female audience aged 16-34 across multiple countries. This innovative campaign allowed users to virtually try on products, enhancing their shopping experience.