IKEA Ramadan

Creator: IKEA

Platform: snap

Tags: 2d animation branded celebration furniture home design ikea interactive interior plane tracking ramadan retail snapchat worldar

IKEA, the global home furnishing brand, partnered with Snapchat's Ramadan Virtual Mall to elevate visibility for its kitchen category in the UAE and Qatar. The collaboration involved the use of premium ad formats to showcase a distinctive kitchen experience through Snapchat's camera and content features. This included a promoted lens in the Virtual Mall, along with a combination of Snap Ads, Story Ads, and Commercials highlighting IKEA's products while incorporating creator content.