Go Vertical

Creator: meta

Platform: ig

Tags: 3d animation branded head tracking instagram interactive mattespray meta object segmentation tech

Go Vertical is an AR filter created by meta, formerly known as Facebook, allowing users to play with glowing rainbow lights. Meta Platforms is an American multinational technology conglomerate based in California, owning Facebook, Instagram, and WhatsApp among other products and services. The AR effect was developed by @mattespray. This filter falls under the categories of 3d, animation, branded, head tracking, interactive, object, and tech.

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