Clorox Wipe It

Creator: Clorox

Platform: webar

Tags: 3d 8thwall animation clean cleaning clorox current studios fmcg frame interactive logo niantic object plane tracking retail shopping webar

For every mess, there’s a Clorox wipe. This WebAR experience allows consumers to select from dozens of realistic AR messes, ranging from mishaps at the summer BBQ to germ-ridden handprints. The Wipe It experience puts realistic scenarios in AR that are easily socially shared and provide fun pranking opportunities for friends and family. After placing an AR mess in their space, consumers can 'clean it' and connect the experience to specific products available for purchase through Walmart.